Monday, October 19, 2015

Phrase of the day: bell the cat

The phrase of the day is bell the cat:

  1. bell the cat, to attempt something formidable or dangerous.

"By the early 1950s, though, cigarette ads, and cigarette brands, were being 'designed' for segmented groups: urban workers, housewives, women, immigrants, African-Americans—and, to preemptively bell the medical cat—doctors themselves."

 - Siddhartha Mukherjee, The Emperor of All Maladies: A Biography of Cancer

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