The word of the day is
schnecken:
sweet, spiral, snail-shaped rolls made from raised dough with chopped nuts, butter, and cinnamon.
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German: literally, snail, Old High German snecko. (dictionary.com)
"But it would not be going to far to say that the coexistence of the pretzel croissant and the Cronut is worth thinking of as a form of competition, if only on purely Darwinian terms, in which all coexistence is a competition held briefly in equilibrium, particularly because their coexistence is representative of something new, pervasive, and quite possibly perverse: the hybridized and fetishized schnecken."