It is a portmanteau of business and leisure, and is used to describe what some people claim is a new type of business traveller: one who fits in leisure travel while on the road.
(http://www.economist.com/blogs/gulliver/2015/03/mixing-business-and-leisure)
"Microtourism is not glamping (no yurt) or bleisure (no work) or minimooning (no wedding)."
- Lauren Collins, "Come to the fair: the food-and-booze fest that is France's national agricultural exhibition", 4 April 2016 The New Yorker (http://www.newyorker.com/magazine/2016/04/04/inside-the-salon-international-de-lagriculture)
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