The acronym of the day is S.E.O.: "search engine optimization":
"“Girls” has been attacked, and lauded, and exploited as S.E.O. link
bait, and served up as the lead for style-trend pieces, to the point of
exhaustion."
- Emily Nussbaum, "Hannah barbaric: 'Girls', 'Enlightened', and the comedy of cruelty", 11 & 18 February 2013 The New Yorker
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