The word of the day is suasion:

< Latin suāsio, -ōnem, n. of action < suādēre to suade v. 

a. The act or fact of exhorting or urging; persuasion.   

b. moral suasion: persuasion exerted or acting through and upon the moral nature or sense. (OED)

"He-man style, it [the Daily News] likes its women mute and interchangeable, with a show of leg and bosom.  Family-man style, it grumbles over higher taxes and is capable of outrage when innocent women, children and animals are hurt - but, he-man again, sometimes it thinks that gals get what is coming to them.  (Blacks, too, although the News has shown some uncertainty of late in its vision of blacks, a lesson of the moral suasion of political power that women must learn.)"

 - Susan Brownmiller, Against Our Will: Men, Women, and Rape, 1975